Gold Prices Soar: 14-18 Carat Jewelry Becomes New Trend Amidst Rising Costs

• Gold prices are at an all-time high, yet purchases continue with a significant shift towards 14-18 carat gold jewelry.
• Traditionally used for diamond settings, 14-18 carat gold is now popular for general gold ornaments due to affordability.
• Customer Parul opted for 14-18 carat gold for her son's jewelry, citing high prices after buying 22-carat for her daughter.
• Ahmedabad Jewelers Association reported 22-carat wedding jewelry demand dropped from 75% to 50%, with gold prices surging to ₹1.42 lakh per 10 grams in 2025.
• Geopolitical tensions (Venezuela, Russia-Ukraine, ISIS strike) and expected US Fed rate cuts are driving the gold rally.

Why It Matters: Rising gold prices are fueling a significant shift towards 14-18 carat jewelry as a viable alternative.