Marico CEO: GST Price Cuts Fuel Branded Food Consumption

• Marico CEO Saugata Gupta states GST-led price corrections in food items will boost branded consumption.
• Marico's strategy focuses on premiumisation, volume growth, and a shift from unbranded to branded products, particularly in foods.
• Rural demand is recovering, while urban demand benefits from lower food inflation and GST reductions, enhancing affordability.
• The significant GST cut (to 5% from 12-18%) makes packaged food more accessible, encouraging lower-income consumers to switch to branded options.
• Marico's key priorities include diversification, global expansion, and digital transformation, aiming for a full-fledged consumer digital company ("Marico Engine 2").

Why It Matters: GST cuts boost branded product affordability, driving market shifts and consumer choices.