Marico diversifies, premiumizes to de-risk portfolio, boost growth: CEO

• Marico is implementing a premiumisation strategy and diversifying its portfolio to reduce reliance on core businesses, aiming for broader revenue streams.
• Newer segments like foods, nutraceuticals, and premium personal care now contribute 22% of Marico's revenue, a significant increase from 6% in 2020.
• Despite muted volumes for its flagship Parachute brand due to a 60% price hike and high Copra prices, Marico achieved 7% overall volume growth in Q2, attributed to diversification.
• Marico plans to focus on continued diversification, globalisation, and digital transformation, including its "Marico Engine 2" for digital brands.
• Marico's digital brands (Beardo, True Elements, Just Herbs, Plix) achieved Rs 1,000 crore in annual recurring revenue by November 2025, with Beardo and Plix already profitable.

Why It Matters: Marico's strategy reveals how FMCG giants adapt for growth and market resilience.