Blinkit Drops 10-Minute Delivery Claim Amid Worker Welfare Concerns

• Blinkit has removed its '10-minute' delivery claim from all platforms, changing its tagline to "30,000+ products delivered at your doorstep."
• The decision follows meetings by Union Labour Minister Mansukh Mandaviya with quick commerce platforms over concerns for delivery workers' welfare.
• Other platforms like Swiggy and Zepto may also drop similar claims due to intervention from the Union Ministry of Labour.
• The 10-minute delivery promise previously led to a nationwide strike by gig workers on New Year's Eve in 2025, highlighting health, safety, and income issues.
• Shares of Swiggy and Eternal reacted to the news, with Eternal shares settling higher and Swiggy trimming some gains.

Why It Matters: Blinkit ends 10-minute delivery to address worker welfare; other platforms may follow.