PVR INOX Exits Popcorn Business with Rs 222 Crore Profit, Sells 4700BC to Marico

• PVR INOX sold its 70% stake in Zea Maize (parent company of 4700BC gourmet popcorn) to Marico Limited for Rs 226.8 crore.
• The multiplex chain had acquired the stake in 2015 for approximately Rs 5 crore, making this a highly profitable exit.
• 4700BC, initially a niche gourmet popcorn brand, has grown into a national premium snacking brand, recording over Rs 102 crore in sales in FY24 with 35% revenue growth.
• Marico aims to leverage its distribution network to expand 4700BC into general trade and modern retail, aligning with its strategy for future-ready food categories.
• The Indian snacking market, valued at Rs 45,000 crore in FY23, is projected to reach Rs 85,000 crore by FY30, with premium snacking growing at a 20% CAGR.

Why It Matters: PVR INOX made a strategic and profitable exit from its non-core popcorn business, selling 4700BC to Marico.