PVR INOX Exits 4700 BC Popcorn, Sells Stake to Marico for ₹227 Crore

• PVR INOX has sold its entire stake in gourmet popcorn brand 4700 BC to Marico for ₹226.8 crore, marking its complete exit.
• PVR INOX initially acquired a 70% stake in Zea Maize (owner of 4700 BC) in 2015 for approximately ₹5 crore.
• 4700 BC, which started as a gourmet popcorn brand, has expanded into over 10 snacking categories and recorded ₹102 crore in revenue in FY25.
• The Indian premium snacking market is projected to grow at a 20% CAGR, reaching ₹24,000 crore by FY30, offering significant growth potential for 4700 BC.
• Marico's acquisition aligns with its food business strategy, aiming to leverage its scale and network to expand 4700 BC across various channels.

Why It Matters: PVR INOX monetizes its non-core asset 4700 BC by selling to Marico, which plans to scale the premium snacking brand.