IndiGo's Reliability Crisis: Can It Rebuild Trust After Delays?

• IndiGo's reputation for reliability was severely damaged by widespread flight cancellations and delays, largely due to pilot-rest rules.
• The crisis led to a significant loss of passenger trust and negative publicity, with experts criticizing the airline's poor communication and lack of alternative arrangements.
• The incident exposed IndiGo's brand as transactional, with passengers potentially choosing it out of necessity rather than preference due to its market dominance.
• Experts suggest IndiGo needs to focus on strategic branding and operational improvements to regain trust, rather than just increasing advertising spend.

Why It Matters: IndiGo's reliability crisis affects your travel choices and trust in airlines.