Ramachandran Revives Traditional Handicrafts at Delhi Haat, Empowers Artisans

• Kerala's Ramachandran, a Zardozi Kundan artisan, is breathing new life into traditional Indian handicrafts at Delhi Haat.
• He transformed his art from traditional paintings to utility items like coasters, trays, and boxes after demand for handmade embroidery declined.
• Ramachandran collaborates with 12 artisan families from different states, integrating diverse art forms like Warli, Mithila, and Swar painting into his products.
• His workshop produces a wide range of home decor and utility items, from table lamps to jewelry boxes, with prices from Rs 150 to Rs 35,000.
• Prioritizing artisan welfare over profit, Ramachandran ensures year-round work, education, and support for craftsmen, also operating an online store, Some Fine Handcrafts.

Why It Matters: Ramachandran is successfully reviving traditional Indian handicrafts by adapting them for modern utility and empowering artisans.