Gen-Z & Millennials Ditch Non-Stick for Healthier Stainless Steel Utensils

• Younger generations (Millennials, Gen-Z) are increasingly choosing stainless steel over non-stick and aluminum utensils for health reasons.
• Awareness of health risks from PFOA/PTFE chemicals in non-stick coatings drives the shift towards safe, non-reactive stainless steel.
• Stainless steel offers durability, even heat distribution, hygiene, nutrient preservation, and is economical in the long run.
• The market for stainless steel utensils is rapidly growing globally and in India, fueled by health consciousness and social media influence.
• Rajmani Krishnamurthy of ISSDA highlights youth's awareness and preference for safe, long-lasting cooking options.

Why It Matters: Health-conscious Gen-Z and Millennials are driving a major shift to safe, durable stainless steel utensils.