Nykaa Takes Over Kiehl's India Operations in Strategic Partnership with L'Oréal Luxe

• Nykaa will assume end-to-end responsibility for Kiehl's India operations, including existing and upcoming exclusive brand outlets.
• Nykaa will manage Kiehl's direct-to-consumer platform Kiehls.in, its digital ecosystem, and multi-brand retail distribution.
• Kiehl's will integrate into Nykaa's omnichannel ecosystem, gaining access to over 42 million consumers and Nykaa Now in select cities.
• This partnership deepens Nykaa's decade-old relationship with L'Oréal, aiming to enhance Kiehl's presence and L'Oréal's luxury category position.
• Kiehl's stores and consumer touchpoints in India will continue to operate as usual during this transition.