Marico Acquires 93.27% Stake in 4700BC for ₹226.83 Crore, Boosts Premium Snacking Portfolio

• Marico has acquired a 93.27% stake in Zea Maize Private Limited, owner of the 4700BC brand, for ₹226.83 crore.
• The deal, made with PVR INOX, aims to accelerate Marico's Foods business and strengthen its presence in the premium snacking market.
• 4700BC, founded by Chirag Gupta in 2013, is known for gourmet popcorn, popped chips, makhana, crunchy corn, and nachos.
• PVR INOX exits its non-core asset, while 4700BC founder Chirag Gupta will retain his stake and continue to lead the brand.
• Marico plans to expand 4700BC into new snacking categories, enhance distribution, and leverage its FMCG scale for growth.

Why It Matters: Marico's strategic acquisition of 4700BC significantly expands its premium snacking footprint and food business.