IND vs PAK: Advertising War Erupts, Ad Slots Soar to 40 Lakh Before Match

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News18•15-02-2026, 16:52
IND vs PAK: Advertising War Erupts, Ad Slots Soar to 40 Lakh Before Match
- •India-Pakistan match becomes a massive commercial event, with fierce competition in the advertising market.
- •10-second TV ad slots for the match surged to 30-40 lakh rupees, up from the usual 20-25 lakh.
- •Digital slot prices on JioHotstar also rose to 15-20 lakh, with last-minute rates increasing by 20-25 percent.
- •Major companies like Emirates, OpenAI, Amul, and Mahindra are among the impressive list of advertisers.
- •Travel industry also sees a boom: Colombo flight demand up 65%, airfares 45-50% higher, and hotel bookings doubled.
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