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News1815-02-2026, 13:09

India-Pakistan T20 WC: 10-Second Ad Sells for ₹40 Lakh, ₹2000 Crore Revenue Estimated!

  • A 10-second TV ad slot for the India-Pakistan T20 World Cup match sold for ₹30-40 lakh, significantly higher than the usual ₹20-25 lakh for other major matches.
  • Digital ad slots on JioHotstar also saw a surge, reaching ₹15-20 lakh for 10 seconds, with experts predicting every second of the match will be filled with ads.
  • Major brands from auto, FMCG, and financial services, including Emirates, OpenAI, Amul, and Mahindra, are investing heavily due to anticipated massive viewership.
  • The match has led to a 65% increase in demand for air tickets to Colombo and a 45-50% rise in airfares from Indian metros, with hotels doubling bookings and increasing rates by 20-25%.
  • JioStar expects to generate ₹2,000 crore in revenue from the tournament, highlighting the immense commercial value of this mega-clash.

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