Swiggy Instamart Opens First Physical Store in Gurugram, Blending Digital & Retail

• Swiggy Instamart has launched its first experimental physical store in Gurugram, marking its entry into the retail sector.
• The store offers fresh produce, pulses, D2C brand products, and Instamart private label items, operating independently of the digital app.
• Sellers own and manage the store, with Instamart providing branding; all revenue goes directly to the seller.
• This move is seen as a strategy to introduce products and potentially drive app purchases, amidst Swiggy's aggressive expansion plans funded by a Rs 10,000 crore QIP.
• The initiative signals a potential new direction for the quick commerce sector, intensifying competition with players like Eternal (Zomato) and Zepto.

Why It Matters: Swiggy Instamart's physical store in Gurugram tests a new hybrid retail model for quick commerce.