Founder Blames 'Toxic Indian Customers' & Own Mistakes for Business Distress

• Singapore-based entrepreneur Yashank Jhamb's agency Brackets faced financial distress, income dropped from Rs 10 lakh to needing Rs 6 lakh loan.
• He attributes the crisis to 'toxic Indian customers' and early-stage founder mistakes like operating in 'survival mode'.
• Jhamb claims Indian clients prioritize cost reduction from the outset, unlike international clients who focus on problem-solving first.
• Cited a project where client delayed payments and pushed for unplanned features, resolved only after escalation to the client's founder.
• Learned not to operate on trust with Indian clients; now requires formal sign-offs, clear scope, and strict boundaries for sustainability.