Ballia's Mathura: Millet, Jaggery, Ghee Sweet's 40-Year Legacy Draws Kanpur.

• Ballia's "Mathura" is a special traditional Indian sweet, known for its aroma of ghee, jaggery, and millet.
• Bharat has been selling this sweet in Gudri Bazaar, Ballia, for 40 years, preserving an ancestral winter medicine.
• The sweet is made by roasting and grinding millet, linseed, and fenugreek, then mixing with pure ghee and jaggery syrup.
• It is popular beyond Ballia, with people traveling from Kanpur specifically to purchase it.
• Originally priced at 30 rupees/kg, it now sells for 200 rupees/kg, maintaining its traditional taste and sentimental value.

Why It Matters: Ballia's Mathura sweet preserves cultural heritage and attracts buyers from distant cities.