9 Karat Gold Jewelry Surges in Popularity Amidst High Gold Prices

• The new generation is increasingly opting for 9 karat gold jewelry due to record-high gold prices, preferring trendy and light ornaments over traditional heavy pieces.
• 9 karat gold contains 37.5% pure gold, blended with metals like silver and copper, making it more affordable, stronger, and suitable for daily wear compared to 22 or 18 karat.
• The Indian government's approval of hallmarking for 9 karat gold, effective July 2025, is boosting customer trust and is expected to further drive demand in this segment.
• A 10-gram 9 karat gold necklace is estimated to cost around ₹68,500-₹69,000, including metal cost, making charges, and GST, significantly less than higher karat options.
• Experts like Suvankar Sen of Senco Gold & Diamonds note that while 9 karat is not for investment, it's ideal for fashion and diamond-studded pieces, with 22 karat retaining importance for traditional occasions.

Why It Matters: 9 karat gold jewelry is gaining traction as an affordable, durable, and fashionable alternative amidst soaring gold prices.