West Medinipur Smashes Liquor Sales Record: ₹36 Crore in 8 Days!

• West Medinipur recorded ₹36 crore in liquor sales over 8 days, from Christmas (December 25) to New Year's Day (January 1).
• Sales included 2.56 lakh liters of local liquor and 2.41 lakh liters of foreign liquor.
• Beer sales alone reached ₹1.16 crore, totaling 42,000 liters, despite biting cold.
• New Year's Day saw ₹4.72 crore in foreign liquor sales and 31,000 liters of local liquor sold.
• District Excise Department attributes the surge to the festive season, cold weather, and continuous campaigns against illicit liquor.

Why It Matters: West Medinipur saw record ₹36 crore liquor sales in 8 days, boosted by festivities and cold.