Birbhum's New Year Cheers: Liquor Sales Soar Past 25 Crore Mark!

• Birbhum district recorded over 25 crore rupees in liquor sales in the 10 days leading up to New Year's Day.
• Sales from December 23 to January 1 were approximately 2.5 crore rupees higher than the previous year's same period.
• Foreign liquor accounted for the largest share, totaling 16.86 crore rupees, followed by desi liquor at 6.95 crore rupees.
• Total volume sold was 4,51,768 liters, driven by year-end festivities and cold weather.
• Beer sales saw a comparative decrease, while Durga Puja period had even higher overall sales of 86.46 crore rupees.

Why It Matters: Birbhum saw record liquor sales exceeding 25 crore rupees during New Year's festivities.