Rajasthan Smashes Liquor Sales Record on New Year's Eve: ₹119 Crore Consumed

• Rajasthan recorded ₹119 crore liquor sales on December 31, a new record surpassing last year's ₹114 crore.
• Sales increased by ₹5 crore, attributed by the Excise Department to better monitoring and duty-paid liquor availability.
• Jaipur was a major celebration hub with 469 hotels/restaurants and over 100 private party licenses.
• Consumption of imported foreign liquor (BIO) significantly rose to ₹14.79 crore from ₹11.64 crore.
• Record sales boosted state revenue but raised social and health concerns regarding rising liquor consumption.

Why It Matters: Rajasthan saw record ₹119 crore liquor sales on New Year's Eve, boosting revenue but sparking social debate.