Roger Federer's Rs 460 Cr Gillette Deal: Why He Stayed Clean-Shaven for 8 Years

• Roger Federer signed an 8-year, Rs 460 crore (over Rs 500 crore total) deal with Gillette from 2007-2015.
• A key condition of the deal was that Federer had to remain clean-shaven, aligning with Gillette's "The Best a Man Can Get" slogan.
• He was part of Gillette's "Gillette Champions" campaign alongside Tiger Woods and Thierry Henry, chosen for their sportsmanship.
• Gillette selected Federer due to his status as the "king of tennis," immense global fan base, and disciplined image.
• This endorsement significantly boosted Gillette's market share and contributed more to Federer's earnings than prize money.