India's 2025 Alexa Trends: K-Pop to Kohli, a Diverse Digital Snapshot

• Alexa queries in India in 2025 showed diverse interests: music, pop culture, sports, business, general knowledge.
• Music dominated, featuring K-Pop (BTS, BLACKPINK), international pop (Taylor Swift), and Indian legends (Lata Mangeshkar, Arijit Singh).
• Podcast consumption grew, with interest in true crime (The Desi Crime Podcast), spirituality, and business (Finshots Daily).
• Celebrity curiosity was high, with searches for Virat Kohli, Shah Rukh Khan, Elon Musk, and Mukesh Ambani.
• General knowledge queries included political leaders, geography, and population-related trivia.

Why It Matters: Indians increasingly use Alexa for entertainment, learning, and curiosity, blending global and local interests.