K-Pop to Kohli: What Indians Asked Alexa in 2025

• Alexa's 2025 data reveals diverse Indian user interests, spanning K-Pop, Bollywood, true crime podcasts, and celebrity trivia.
• Music remained Alexa's top draw, with K-Pop stars like BTS and Blackpink, global artists like Taylor Swift, and Indian legends like Lata Mangeshkar being highly requested.
• Popular podcast requests included "The Desi Crime Podcast," "The Horror Show," and "The Stories of Mahabharata," indicating growing interest in various genres.
• Users frequently sought trivia on actors (Shah Rukh Khan), sports figures (Virat Kohli, Cristiano Ronaldo), and business leaders (Elon Musk), often inquiring about net worth, spouses, and height.
• General knowledge questions about political leaders and geography were also common, showcasing Alexa's role as an information source.

Why It Matters: It reveals India's diverse cultural interests and tech adoption.