AI Reshapes Marketing Measurement, But Human Judgment Remains Key: CMOs

• CMOs discuss how AI is transforming marketing measurement, emphasizing that human judgment is still crucial despite technological advancements.
• The challenge for marketers has shifted from a lack of data to an excess, with AI helping to make sense of complex consumer journeys.
• Traditional metrics like impressions and CTRs are no longer sufficient; new metrics like customer lifetime value and lead quality are gaining importance.
• AI is an enabler for content creation and optimization, but authenticity and human oversight are essential to maintain brand trust.
• Agencies are expected to leverage AI for smarter work and integrated solutions, while brands focus on measurable outcomes and ROI from AI investments.