HUL Centralizes Marketing, Flipkart Bets on Namibia Cricket, Honasa Q3 Ad Spend

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Storyboard•12-02-2026, 19:29
HUL Centralizes Marketing, Flipkart Bets on Namibia Cricket, Honasa Q3 Ad Spend
- •HUL centralizes marketing under new CMOs; Q3 FY26 profit jumps 121% to Rs 6,603 crore, largely from discontinued operations.
- •Flipkart sponsors Namibia cricket team for ICC Men’s T20 World Cup 2026 with a Rs 40 crore deal, seen as a strategic masterstroke.
- •Honasa Consumer Ltd (Mamaearth parent) reports 93% YoY rise in Q3 FY26 profit to Rs 50.2 crore, driven by ad spend optimization.
- •Honasa's Q3 FY26 ad expenses are Rs 186 crore, down to 30.9% of revenue, with operating revenue growing 16.2% to Rs 601.5 crore.
- •YouTube plans to launch cheaper, smaller live TV bundles, including a $65/month sports-only package, offering more viewer control.
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