While retail media reshapes where money flows, AI is redefining how decisions are made.
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Storyboard29-12-2025, 18:28

Retail Media Soars, Startups Struggle, ED Raids Gaming, SC Pushes Ad Reform

  • India's retail media market is projected to cross Rs 30,000 crore by 2026, becoming a core digital planning strategy alongside AI and CTV.
  • Arvind Fashions acquired Flipkart's 31.25% stake in Arvind Youth Brands for Rs 135 crore, gaining full control of the Flying Machine label.
  • 729 startups shut down in 2025, a decrease from 2024, but new business formation sharply declined, indicating a deeper slowdown.
  • ED raids on WinZO, Gameskraft, and Dream11 have rattled the gaming sector, raising fears of a wider crackdown and confusion over user funds.
  • A Supreme Court plea urges the Centre to update the Drugs and Magic Remedies Act to address misleading ads and include AYUSH doctors.

Why It Matters: India's business landscape sees retail media growth, startup challenges, gaming sector scrutiny, and ad law reform calls.

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