Wipro Consumer Care Launches ₹200 Cr Media Bid; CoS Approves D2M Spectrum Deployment

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Wipro Consumer Care's Rs 200 Cr Media Pitch; CoS Clears D2M Spectrum Rollout

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Storyboard•23-02-2026, 23:37

Wipro Consumer Care's Rs 200 Cr Media Pitch; CoS Clears D2M Spectrum Rollout

•Wipro Consumer Care & Lighting initiates a fresh media pitch worth an estimated ₹200 crore, with a decision expected by early March.
•The Committee of Secretaries (CoS) approves the 470–582 MHz spectrum band for Direct-to-Mobile (D2M) broadcasting, setting a six-month deadline for Prasar Bharati's Phase I rollout.
•The Supreme Court will hear Meta and WhatsApp's pleas against a ₹213 crore CCI penalty regarding their privacy policy, emphasizing constitutional privacy protections.
•Hindustan Unilever Ltd (HUL) elevates Pavanjit S Bedi to CMO for its Foods business, aiming to accelerate growth through sharpened marketing leadership.
•AI-driven roles in GCCs offer a 32% pay premium, while traditional media and communication agencies face low single-digit salary growth and attrition due to automation.

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