Apple Cuts Vision Pro Production Amid Low Sales, Shifts Focus to AR Glasses

• Apple is significantly reducing Vision Pro headset production due to disappointing sales and its high price ($3,499).
• Reports indicate only 45,000 units were sold in Q4 2024, leading to a lack of developer interest and limited market availability.
• The company is reportedly shifting resources to develop AR smart glasses, aiming to compete with Meta's successful Ray-Ban smart glasses.
• Meta's Ray-Ban smart glasses, with upcoming display-powered versions priced around $800, highlight a growing market for practical, affordable wearables.
• The Vision Pro's VR-centric concept and high cost alienated users, while AR glasses offer a more integrated, real-life experience.

Why It Matters: Apple's Vision Pro struggles prompt a strategic pivot towards more accessible AR smart glasses.