Instagram Chief Adam Mosseri Warns AI Content Threatens Authenticity, Urges Evolution

• Instagram Chief Adam Mosseri expresses concern over AI-generated content becoming indistinguishable from real photos and videos.
• Mosseri states platforms like Instagram must evolve rapidly to keep pace with improving AI tools and maintain content authenticity.
• He notes a societal shift from assuming visual content is real to approaching it with skepticism due to AI advancements.
• Mosseri is confident in marking fully AI-generated content but worries about identifying subtle AI modifications within clips.
• Instagram is also planning significant changes to compete with TikTok, focusing on broader user engagement beyond short videos.

Why It Matters: Instagram faces a major challenge from evolving AI content, requiring rapid platform adaptation to preserve authenticity.