Realme Becomes Oppo Sub-Brand Again: Market Shift & User Implications

• Realme is officially rejoining Oppo as a sub-brand, returning to its origins after a period of independence.
• The move is driven by a challenging smartphone market and a global RAM shortage, impacting brand margins.
• Operating under Oppo allows Realme to reduce expenses, diversify products, and leverage Oppo's service and support infrastructure.
• OnePlus serves as a successful model for Oppo's sub-brand strategy, focusing on premium devices and shared platforms.
• Uncertainty remains on whether this change will be limited to China or extend to other key markets like India.

Why It Matters: Realme's return to Oppo as a sub-brand signals a strategic shift in a challenging smartphone market.