AI Content Surges: 15 Million Pageviews in India in 90 Days

• AI-related content garnered over 15 million pageviews online in India in 90 days, a 92% increase.
• Emerging AI players like Anthropic saw a 2,096% jump, recording 2.5 million pageviews.
• Generative AI tools such as ChatGPT generated 1.2 million pageviews as users explored practical applications.
• Despite growing interest, AI platforms remain a minor source of web traffic for publishers, accounting for less than 1% of pageviews.
• Concerns rise over AI's impact on younger audiences, accelerating 'brain rot' content creation on platforms like YouTube and TikTok.