FICCI-EY Report: Digital Subscriptions Soar 60% to ₹16,300 Crore as Paid Models Thrive

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Digital Subscriptions Soar 60% to ₹16,300 Crore: FICCI-EY Report Reveals Pay Model Boom

Revenues are expected to reach ₹24,800 crore by 2028, as platforms deepen their content libraries and expand their user base. Video subscriptions are projected to grow further, while audio subscriptions are expected to double to around 28–30 million paid users.

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Storyboard•24-03-2026, 11:36

Digital Subscriptions Soar 60% to ₹16,300 Crore: FICCI-EY Report Reveals Pay Model Boom

•Digital subscription revenues surged 60% to ₹16,300 crore in 2025, marking a rapid expansion in the media ecosystem.
•The growth signifies a shift from ad-dependent models to sustainable subscription-led revenue across video, music, and news.
•Paid video subscriptions reached 216 million across 143 million households, driven by premium content and exclusive programming.
•Hybrid models combining subscription and advertising are gaining traction, balancing affordability with monetization.
•News subscriptions lag at 4 million, highlighting challenges in monetizing information compared to video and audio.

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