India's Social Media Users Hit 500 Million by 2025, Logging 880 Billion Hours

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India's Social Media Boom: 500M Users, 880B Hours in 2025; AI Assistants Emerge

500 million Indians are now on social media — and Meta owns the top three apps (AI-generated image)

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Storyboard•24-03-2026, 12:41

India's Social Media Boom: 500M Users, 880B Hours in 2025; AI Assistants Emerge

•India's social media user base hit 500 million in 2025, becoming the world's second-largest market after China.
•Indian users spent 880 billion hours on social media in 2025, a 10% increase from 2024, as per the FICCI-EY report.
•Despite its size, India's social media penetration (34% of population) remains lower than other major economies, indicating growth potential.
•Mobile-first access dominates, with 78% of users exclusively on mobile; short video content is surging, led by Instagram.
•Meta platforms (Instagram, Facebook) lead in viewership and revenue, while AI assistants show rapid growth as a new competitor for mobile attention.

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