Asus Hikes PC Prices Ahead of CES 2026 Due to Soaring Memory Costs

• Asus announced a price hike on select PC products, effective January 5, 2026, just before CES 2026.
• The price increase is attributed to surging costs of key memory components like DRAM and NAND flash, driven by demand from AI servers and data centers.
• Affected products include consumer laptops, desktops, gaming PCs, handheld gaming devices like ROG Ally, and certain graphics cards.
• Asus stated it absorbed higher component costs for a period but is now making a "strategic adjustment" to maintain supply and quality.
• Consumers planning PC purchases in 2026 face uncertainty; they should monitor post-CES pricing, consider refurbished options, or delay upgrades.

Why It Matters: Asus raises PC prices from Jan 2026 due to memory cost surge, impacting future buyers.