Quick Commerce Fuels Record Christmas Sales for D2C Brands, Despite Gig Worker Strike

• D2C brands reported 100-150% YoY sales growth on quick commerce platforms during Christmas, driven by higher order frequency and last-minute purchases.
• Quick commerce has evolved into a key festive sales channel, particularly in large metros, with platforms like Instamart, Blinkit, and Zepto seeing elevated activity.
• Munchilicious saw 2-2.5x sales growth, while oral care brand Oracura experienced nearly 100% YoY growth, though flagging operational issues like delayed appointments.
• A nationwide gig worker strike on December 25 briefly impacted sales, reducing expected growth for some brands from 30% to 15%.
• First-time festive seller Kidara Toys achieved 2.5x higher sales on Dec 24-25, leveraging platform-shared keyword insights and targeted campaigns.

Why It Matters: Quick commerce drove significant Christmas sales for D2C brands, overcoming operational hurdles and a gig worker strike.