TikTokification: How Vertical Video and Endless Scroll Are Reshaping All Apps

• Apps like Instagram, Snapchat, Amazon, and Netflix are adopting TikTok's full-screen, endless vertical feed experience.
• The shift is from user-led search to platform-led discovery, where algorithms predict content for users.
• This 'swipe, watch, repeat' mechanic keeps users engaged longer, increasing ad views and data collection.
• While personalized, this model reduces user control over content consumption, making choices more algorithm-driven.
• Short-form vertical video is now a default consumption behavior, driving high ROI and conversions for platforms.