Pernod Ricard India Targets 1M Cases for 5 New Xclamation Spirits in 2026

• Pernod Ricard India launched "Xclamation," a new brand of five made-in-India spirits (whisky, brandy, vodka, gin, rum).
• The company aims to sell 1 million cases of Xclamation within its first 12 months.
• Xclamation is positioned in the mid-price segment, targeting India's evolving consumer preferences for diverse spirit categories.
• India is Pernod Ricard's second-largest global market, with 95% local production, enabling large-scale brand development.
• The new brand is central to Pernod Ricard India's strategy, aiming for low double-digit growth and contributing 10% of its growth over the next decade.

Why It Matters: A major brand's big bet signals India's rapidly evolving alcohol market and consumer trends.