Apple Boosts Ad Sales in Apple News, Expands App Store Search Ads by 2026

• Apple is expanding direct advertising sales within Apple News, aiming to monetize content and app discovery platforms more directly.
• This move restructures existing ad sales in Apple News, reducing reliance on intermediaries and integrating it with Apple's growing ads business.
• Apple plans to overhaul App Store advertising by 2026, introducing multiple ad placements across search results, significantly increasing visibility.
• A relevance-first model will continue to govern ad placement, ensuring apps match user search queries before bid consideration.
• These advertising changes align with Apple's broader services strategy to expand revenue streams beyond hardware, with new placements supported on iOS and iPadOS 26.2 and later.

Why It Matters: Apple is significantly expanding its direct ad sales in Apple News and App Store search to boost service revenue.