OpenAI to Test Ads in ChatGPT for First Time, Targeting Free and Go Plan Users

• OpenAI will begin testing advertisements within its ChatGPT AI chatbot, a significant shift to generate new revenue.
• Ads will initially roll out in the United States for users on the free tier and the new $8/month Go plan; higher-tier subscriptions will remain ad-free.
• Advertisements will appear at the bottom of chat conversations and will be contextually relevant to the discussion.
• Users will have control over ads, including dismissal, explanation viewing, and disabling personalization; no ads for users under 18.
• OpenAI assures that ads will not affect ChatGPT's answer independence and user data will not be sold to advertisers.

Why It Matters: OpenAI introduces ads in ChatGPT's free and Go tiers to monetize its user base and support free access.