Digital Dominates: India AdEx to Hit ₹1.74 Lakh Crore by 2026, Digital Claims 64% Share

• Madison World projects India's AdEx to reach ₹1.74 lakh crore by 2026, with a nominal growth of 12-13% over 2025.
• Digital platforms are driving nearly all incremental gains, with their share expected to rise from 60% to 64% by 2026.
• Traditional media growth is forecast at a mere 1%, with linear television remaining flat and print growing about 3%.
• Quick Commerce advertising is projected to jump 50% to ₹6,000 crore, and MSME digital spending to grow 20% by 2026.
• Print remains relevant for categories requiring depth and trust, especially in Hindi and English markets, when integrated with digital.