Digital Ad Impressions Soar Over 5X Since 2021, Driven by Services and E-commerce: TAM AdEx

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Digital Ad Impressions Jump 5X Since 2021; Services, E-commerce Dominate Spends: TAM AdEx

Q4 digital ad volumes up 15% over Q1 in 2025

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Storyboard•05-03-2026, 18:23

Digital Ad Impressions Jump 5X Since 2021; Services, E-commerce Dominate Spends: TAM AdEx

•India's digital advertising volumes grew over five-fold in 2025 compared to 2021, according to TAM Media Research.
•Over 1.87 lakh advertisers were active on digital platforms in 2025, indicating rapid expansion of online media spending.
•Instagram accounted for 65% of web publisher ad impressions in 2025, solidifying its dominant position.
•E-commerce categories, particularly Ecom–Online Shopping and Ecom–Clothing/Textile/Fashion, saw significant growth.
•Flipkart led advertisers and brands in 2025, while Maruti Suzuki India slipped to the 10th position.

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