Havas Launches Global AI Portal AVA to Standardize Generative Tools

• Havas unveiled AVA, a global AI portal, at CES in Las Vegas, providing secure access to advanced LLMs like GPT-5, Claude Opus 4.5, and Gemini 3 for employees and clients.
• AVA aims to centralize AI use across Havas, speeding up creative processes while ensuring compliance and augmenting human creativity, not replacing it.
• The initiative extends Havas's "Village" model and is part of a broader €1 billion investment in its Converged.AI framework.
• CEO Yannick Bolloré emphasized AI as an organizational shift, enhancing human judgment and creativity, with plans to train all employees in responsible AI use.
• Havas showcased applied AI uses at CES, including partnerships with Akkio and investment in Vurvey, demonstrating its leadership in integrating AI into advertising.

Why It Matters: Havas's AVA portal standardizes AI use across its global network, aiming to amplify human creativity in advertising.