WPP Unveils Agent Hub on WPP Open for Advanced AI Marketing

• WPP launched Agent Hub on its AI platform WPP Open, focusing on agentic AI marketing.
• Agent Hub is an internal app store codifying WPP's proprietary data, strategic capabilities, and best practices into advanced AI agents.
• It features 'Super Agents' like Brand Analytics, Behavioural Science, Analogies, and Creative Brain, offering WPP-verified approaches.
• All agents adhere to rigorous standards: expert approved, data and privacy compliant, and quality assured for consistent outputs.
• WPP Open has over 75,000 users and clients like The Coca-Cola Company and Nestlé; existing clients gain immediate access.

Why It Matters: WPP's Agent Hub on WPP Open democratizes expertise via AI agents, amplifying human brilliance for clients.