Print Ad Growth Continues: Auto Sector Leads 2025 Revival, TAM Data Reveals

• India's print advertising saw a 21% increase in ad space over 2021 levels and 2% YoY growth in 2025, signaling consolidation after post-pandemic surges.
• The Auto sector maintained its leadership with a 16% share of ad space, followed by Services (15%) and Education (14%).
• Maruti Suzuki India was the top advertiser for the second consecutive year, and the Maruti Car Range was the most advertised brand.
• Over 72,000 advertisers and 95,000 brands exclusively used print in 2025, with West Bengal Industrial Development Corporation leading exclusive advertisers.
• Sales promotions accounted for 33% of ad space, with Deepavali being the largest festive advertising period, contributing 41%.