•Airbnb report highlights concerts, sporting events, and cultural festivals as key drivers of tourism demand and visitor spending in Maharashtra.
•Large-scale events lead to measurable increases in travel activity; World Cup matches in 2023 saw a 50% rise in guest nights and 75% in check-ins.
•Coldplay concerts in Mumbai resulted in a 100% increase in nights booked and a 170% surge in guest arrivals.
•Lollapalooza India 2026 bookings in Mumbai grew over 50x year-on-year, with the festival weekend accounting for 80% of January bookings.
•Younger travelers increasingly plan trips around events, spending an average of Rs 51,000 per trip, with 21-40% of monthly income allocated to music-led travel.
