Live Events Surge 44%, Fastest-Growing M&E Segment by 2025: FICCI-EY Report

• Live events, including concerts, weddings, and cultural gatherings, expanded by 44% in 2025, becoming the fastest-growing segment in India's M&E industry.
• The surge reflects a shift in consumer behavior towards shared, immersive experiences that digital media cannot replicate.
• Growth is broad-based, driven by large-format concerts, celebrity performances, ticketed entertainment, and significant contributions from weddings.
• Government initiatives, cultural events, and religious festivals also play a crucial role in strengthening the live events ecosystem.
• Live events offer high-engagement environments for brands and are expanding beyond major metros to over 20 cities, indicating a deeper reach of the experiential economy.