SEBI, NSDL Launch Auto Rickshaw Drive for Investor Verification

• SEBI and NSDL launched a multi-city auto-rickshaw campaign to boost investor awareness and combat digital payment fraud.
• The campaign urges investors to perform a "SEBI Check" on UPI IDs, bank details, and intermediary credentials before market payments.
• Inspired by "Meter toh check kiya," the slogan "Par kya aapne SEBI Check kiya?" promotes routine verification.
• Over 1,000 branded auto-rickshaws in cities like Mumbai, Delhi, and Pune feature QR codes for SEBI Check portal, SEBI Saathi app, and investor website.
• This initiative aims to integrate financial vigilance into daily life, reaching retail investors beyond traditional channels.