Publicis Groupe Launches PDX in India, Unifying Digital, Tech & Experience Capabilities

• Publicis Groupe India has launched Publicis Digital Experience (PDX), consolidating Digitas India, Razorfish India, and Indigo Consulting.
• PDX aims to offer unified digital, technology, and experience-led services, focusing on AI-powered customer experience, social, commerce, and CRM.
• The new entity integrates data, technology, creativity, and experience, featuring three core practices: social, AI, and CRM, supported by a central technology center of excellence.
• Amaresh Godbole has been appointed CEO of PDX India and will also serve as Chief – AI Experiences and Solutions for Publicis Groupe India.
• With over 500 specialists, PDX India positions Publicis Groupe to lead digital and business transformation, emphasizing an AI-first future for clients.

Why It Matters: Publicis Groupe unifies its digital agencies under PDX in India, focusing on AI-driven customer experience and growth.