AI Takes Center Stage: ChatGPT, Gemini Power Cricket Sponsorship Boom in India

• OpenAI's ChatGPT is the "premier partner" for the Women's Premier League (WPL) for 2026 and 2027 seasons.
• Google's Gemini served as the global partner for the ICC Women's Cricket World Cup in 2025.
• Industry experts identify AI and technology companies as a new, exciting sponsorship category in Indian cricket, driven by India's young, tech-savvy demographic.
• Cricket offers AI brands mass appeal and a fast track to mainstream recognition, with WPL viewership doubling and IPL reaching massive audiences.
• Deep-pocketed global AI giants like OpenAI and Google are leading this trend, with significant investments in customer acquisition and brand building.

Why It Matters: AI companies like ChatGPT and Gemini are rapidly becoming major sponsors in Indian cricket, leveraging the sport's mass appeal.