A policeman walks past a logo of the Board of Control for Cricket in India (BCCI) during a governing council meeting of the Indian Premier League (IPL) at BCCI headquarters in Mumbai April 26, 2010. Indian Premier League chief Lalit Modi has been suspended, officials said on Monday, after graft accusations in cricket's richest event ensnared top politicians and Bollywood stars and strained the ruling coalition.  REUTERS/Arko Datta (INDIA - Tags: SPORT CRICKET)
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CNBC TV1820-01-2026, 21:01

BCCI Seals ₹270 Crore Gemini Deal for IPL 2026, AI Takes Center Stage in Cricket

  • BCCI has signed a three-year sponsorship deal worth ₹270 crore with Google's AI platform Gemini.
  • The partnership is set to begin with the 2026 Indian Premier League (IPL) season, running from March 26 to May 31.
  • This deal highlights the growing presence of artificial intelligence companies in Indian cricket, following ChatGPT's sponsorship of the Women's Premier League (WPL).
  • The agreement comes after regulatory changes, including the Indian government's ban on real money gaming, which led to the exit of previous sponsors like Dream11.
  • Gemini's involvement is expected to enhance league branding and fan engagement initiatives across the IPL.

Why It Matters: BCCI secures a major ₹270 crore sponsorship with Google's Gemini, marking AI's growing influence in Indian cricket.

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