BCCI Seals ₹270 Crore Gemini Deal for IPL 2026, AI Takes Center Stage in Cricket

Sports
C
CNBC TV18•20-01-2026, 21:01
BCCI Seals ₹270 Crore Gemini Deal for IPL 2026, AI Takes Center Stage in Cricket
- •BCCI has signed a three-year sponsorship deal worth ₹270 crore with Google's AI platform Gemini.
- •The partnership is set to begin with the 2026 Indian Premier League (IPL) season, running from March 26 to May 31.
- •This deal highlights the growing presence of artificial intelligence companies in Indian cricket, following ChatGPT's sponsorship of the Women's Premier League (WPL).
- •The agreement comes after regulatory changes, including the Indian government's ban on real money gaming, which led to the exit of previous sponsors like Dream11.
- •Gemini's involvement is expected to enhance league branding and fan engagement initiatives across the IPL.
Why It Matters: BCCI secures a major ₹270 crore sponsorship with Google's Gemini, marking AI's growing influence in Indian cricket.
✦
More like this
Loading more articles...
![IPL Trophy [Representational Image]](https://images.news18.com/ibnlive/uploads/2025/05/ipl-2025-trophy-1-2025-05-b241aefebb3e5619d7ba1cd7315cb212.jpg?impolicy=website&width=400&height=225)



